Community resource package for
Australian Food Safety Week 2020 is now available
Australian Food Safety Week 2020 will be held from 14 to 21 November 2020. The theme is ‘Food Safety – it’s in your hands’ where we will be building upon consumer behaviour established during the COVID-19 pandemic so we can continue to reduce the amount of foodborne disease.
In particular we want to help young people better understand about food safety for both their health and for helping their future employment opportunities.
We recognise that Australian Food Safety Week events will be more of a challenge this year with possible restrictions on community events and social distancing requirements. There is still a lot the community, schools and local councils can do to publicise Australian Food Safety Week. Why not put up a poster in your local library, set up a stall at your local farmers’ market (often free for community events) or share information in newsletters or social media #AFSW20
Our community package of info you can use for AFSW2020 is now available to download
- use this sample media release to publicise your event
- download the Food Safety Week poster and social media poster
- advertise Food Safety Week using this Food Safety Week 2020 email banner
- share our online quiz
- let us know what you are doing around Food Safety Week and we can publicize it, register your event
To get the community interested in learning more about food safety we have partnered with our member Highfield e-learning to make online food safety basic training courses affordable and available as well as meeting our long term aim of getting course material into schools. Highfield e-learning will be making a charitable donation of 10% of course sales to the Food Safety Information Council to help us keep our important work going. Click here for more information www.highfieldelearning.com.au or contact firstname.lastname@example.org
We would particularly like to thank our Gold Sponsors First for Training for making AFSW20 possible by funding our TV and radio announcements, videos, posters, artwork and consumer research. Also thanks to Australian Pasteurised Eggs who have made a major contribution to our indigenous campaign.
Subscribe here to our newsletter to keep up to date.
Food Safety Week Events
Environmental Health Australia has a Live chat for members on Friday 13 November feathering Lydia Buchtmann and Andrew Mathieson from our Board find out more
The Australian Institute of Food Science and Technology is holding a webinar on 17 November 2020 with our Board member Julian Cox speaking find out more
What happened during AFSW2019
Australian Food Safety Week 2019 was held from 9 to 16 November 2019 and the theme was ‘Excellent eggs – handle them safely’.
Many thanks to Australian Pasteurised Eggs our Gold Sponsors for this 2019.
During AFSW19 we released our latest consumer research which found 1 in 4 Australians eat raw eggs and 12% are doing it regularly read more …
Our new TV and radio community service announcements ran from 10 November until the end of January 2020. Our radio spots were played nationally 27,571 times on 324 markets/stations with a value of $188,320 if purchased. Our TV spots were played 412 times on metropolitan stations, 1300 in regional and 339 on Sky Racing with a value of $162,334 if purchased
Our media releases were issued through the Australian Science Media Centre:
Media coverage by Isentia:
- 382 radio items reached an audience of 1,524,700*
- 11 press items reached an audience of 170,247
- 45 TV items reached an audience of 392,000
- 23 online items reached an audience of 376,700
- Total media audience 2,110,847
- Value if purchased $702,895
*Note these numbers are under-reported as most ABC stations do not record audience ratings.
See some of the media coverage at this link
Tonic Health media video
- Our TV community service announcement was shown hourly from 9 December 2019 through 30 January 2020 in 1,747 Medical Centres where 6,988 GPs work
- Played by Tonic Health Media at no charge
- Reaching an audience of 10.8 million a month creating $59,420 media value if purchased
Post campaign evaluation by Omnipoll
- 24% Australian adults recall hearing egg safety messages over the Summer = approx. 5 million Australians
Listen to our Indigenous CSA (thanks to Food Standards Australia NZ)
Here are some of the events that happened:
City Of Wodonga Vic – Wodonga Waste transfer station BBQ Breakfast 8am Friday 15 November
Hawkesbury Council NSW has free handwashing stickers to hand out – pick up from their council chambers
Gold Coast Public Health Unit will have be at Robina Town Centre on Wed 13 November handing out information, fridge thermometers. Environmental Health Officers will be on site to provide food safety advice.
Georges River Council NSW “Food Fight” – 12-13 November 2019 find out more
Bayside City Council Victoria Sandringham Village Festival 2019 27 October
Nambucca Vocational College NSW are holding Food Safety Courses 16 November 2019
Burdekin Council Queensland ‘Excellent eggs – handle them safely’ 14 November 2019
Use our Sample media release to let the local media know about AFSW19 and to promote your event
Take our Egg Safety quiz and share with your friends
Print out our Excellent eggs fact sheet
Download and share our posters:
If you have any questions or need a high resolution .jpeg contact us email@example.com
Watch and share our videos
Excellent eggs food safety tips
Excellent eggs – home grown eggs
Find out more about how eggs are pasteurised from our member Australian Pasteurised Eggs our AFSW19 Gold Sponsors
Watch their video about how eggs are pasteurised
Thanks to our AFSW sponsors and supporters
Australian Pasteurised Eggs our Gold Sponsors for this year.
What happened during AFSW18
Thanks to everyone who took part in AFSW18. The theme for Australian Food Safety Week,10 to 17 November 2018, was ‘Food Poisoning – take it seriously!’ One in three Australian Households at risk of potentially deadly Listeria infection read aobut our research (supported by SA Health) in this media release
Our 2018-19 Australian Food Safety Week and summer campaign ‘Food poisoning- take it seriously) was highly successful:
- Our TV and radio ad distribution was worth $1,026,939 had they been purchased
- Our videos were shown in 5,300 GP surgeries during December and January reaching an audience of 15 million a month
- We reached an audience of over 2 million with our media interviews.
Our member Choice has reviewed meat thermometers – read the results for free during AFSW18 Meat thermometer tests
What happened during AFSW17?
Australian Food Safety Week was held from 11 to 18 November 2017 and its theme was ‘Is it done yet? Use a thermometer for great food, cooked safely every time’
70% of Australians surveyed don’t know that 75°C is the safe cooking temperature for high-risk foods such as hamburgers, sausages and poultry. 75% of Australians surveyed also reported that there wasn’t a meat thermometer in their household and only 44% of those with a thermometer reported using is over the previous month.
The 2017 Australian Food Safety Week ‘Is it done yet? Use a thermometer for great food, cooked safely every time’ was highly successful:
- We produced a TV community service announcement that was screened 366 times and 3 radio announcements were aired 4,100 times, including to specific indigenous audiences.
- Our YouTube video was shown in 49,000 GP surgeries reaching an audience of 14 million a month.
- The media coverage reached a known audience of 1,186,076.
- 1650 posters, 3300 brochures and 682 fridge thermometers were distributed to community events around the country.
- A pre and post campaign survey found a 1% increase in safe cooking temperature knowledge and that cooking temperature knowledge was higher among people who owned thermometers.
See more about AFSW2017
Find out more about what happened during AFSW2018 here
What happened during Food Safety Week 2016
The theme for the 20th Australian Food Safety Week, held from 6 to 12 November 2016, was ‘Raw and risky’ foods following major food poisoning outbreaks in recent years linked to risky raw foods such as unpasteurized milk, raw eggs, bean/seed sprouts, frozen berries and lettuce.
Here is some of the coverage for Food Safety Week 2016:
- Media coverage from Nov 2016 to January 2017 generated 38 print media articles, 67 TV news items, and 69 radio items reaching a total audience 5,112,659 (3,189,559 print and 1,923,100 radio and TV)
- The TV community service announcement was shown 851 times in mainland capital cities on Channels 7, 9 and 10 reaching a value of $2,502,698 if the ads purchased. It was also shown on regional stations: Network Ten, Southern Cross Austereo Television (SCA), Imparja, Channel Seven, Prime7, WIN, ABC TV, Sky Racing Direct and ICTV – Indigenous Community Television reaching multiple Indigenous communities nationwide
- Through a partnership with Tonic Health Media the TV ad was played to an audience of 3,278,954 December 2016 to January 2017 at 910 sites where 4,000 GPs work where there is an average of 2,372,840 patients who wait an average of 34 minutes. The value of this if purchased would have been $75,342
- Over 4,000 How you cook posters and 20,000 brochures mailed out to events in all states and territories, many held by local government authorities
See some of our media coverage:
Each year many events are held around Australia during Food Safety Week.This is some of what happened in the community:
Bega Council offered egg separators as a prize
Mackay Hospital and Health Services got media coverage
Kiama Council was in the news
WA Health put out a media release
The Australian Chicken Meat Council had some great tips
Dairy Safe Victoria had some dairy advice
Radio and TV ads
Our TV community service announcement ran from 6 November and running through to the end of January 2017.
Thanks to everyone who has ordered or posters, brochures and fridge thermometers – we’ve mailed out 4,000 posters, 16,000 brochures and over 500 fridge thermometers to events around the country. The Food Safety Week mail out has now closed but let us know if you would like boxes of posters/brochures for the cost of postage or fridge thermometers for $3.30 each + postage for other events.
We are concerned that this year’s activities will be severely curtailed as we still haven’t had our long term Federal Government restored after it was suddenly withdrawn 2 years ago. Help us make sure that the 20th Australian Food Safety Week won’t be the last by sponsoring our important work, particularly to fund our research, radio and TV announcements and media release distribution – see our Sponsorship guide. You can contact us on 0407 626 688 or emailing firstname.lastname@example.org
Join us to help reduce the amount of food poisoning in Australia – find out about how to become a member.
We are a health promotion charity solely funded by donations and need your help – find out how!
What happened during Australian Food Safety Week 2015
The 2015 Food Safety Week, with a budget of less than $20,000, was one of the most successful ever:
- 90 organisations, including local government, schools, aged care facilities and workplaces registered events with us
- our media release generated 56 news items that reached 12,098,793 unique viewers
- more than 6,000 people completed our online food safety quiz
- our radio messages were played 6,903 times on 78 stations (20 metropolitan and 58 rural, regional and remote)
- our TV community service announcement was broadcast 329 times nationally
- an Omnipoll national survey we held in late January 2016 found that total recall of a food safety message in the media was 31% – 23% recalled messages on TV, 9% in newspapers, 6% on radio and 9% on the internet.