What happened during AFSW18
Thanks to everyone who took part in AFSW18. The theme for Australian Food Safety Week,10 to 17 November 2018, was ‘Food Poisoning – take it seriously!’ One in three Australian Households at risk of potentially deadly Listeria infection read aobut our research (supported by SA Health) in this media release
Our 2018-19 Australian Food Safety Week and summer campaign ‘Food poisoning- take it seriously) was highly successful:
- Our TV and radio ad distribution was worth $1,026,939 had they been purchased
- Our videos were shown in 5,300 GP surgeries during December and January reaching an audience of 15 million a month
- We reached an audience of over 2 million with our media interviews.
Our member Choice has reviewed meat thermometers – read the results for free during AFSW18 Meat thermometer tests
What happened during AFSW17?
Australian Food Safety Week was held from 11 to 18 November 2017 and its theme was ‘Is it done yet? Use a thermometer for great food, cooked safely every time’
70% of Australians surveyed don’t know that 75°C is the safe cooking temperature for high-risk foods such as hamburgers, sausages and poultry. 75% of Australians surveyed also reported that there wasn’t a meat thermometer in their household and only 44% of those with a thermometer reported using is over the previous month.
The 2017 Australian Food Safety Week ‘Is it done yet? Use a thermometer for great food, cooked safely every time’ was highly successful:
- We produced a TV community service announcement that was screened 366 times and 3 radio announcements were aired 4,100 times, including to specific indigenous audiences.
- Our YouTube video was shown in 49,000 GP surgeries reaching an audience of 14 million a month.
- The media coverage reached a known audience of 1,186,076.
- 1650 posters, 3300 brochures and 682 fridge thermometers were distributed to community events around the country.
- A pre and post campaign survey found a 1% increase in safe cooking temperature knowledge and that cooking temperature knowledge was higher among people who owned thermometers.
See more about AFSW2017
Find out more about what happened during AFSW2018 here
What happened during Food Safety Week 2016
The theme for the 20th Australian Food Safety Week, held from 6 to 12 November 2016, was ‘Raw and risky’ foods following major food poisoning outbreaks in recent years linked to risky raw foods such as unpasteurized milk, raw eggs, bean/seed sprouts, frozen berries and lettuce.
Here is some of the coverage for Food Safety Week 2016:
- Media coverage from Nov 2016 to January 2017 generated 38 print media articles, 67 TV news items, and 69 radio items reaching a total audience 5,112,659 (3,189,559 print and 1,923,100 radio and TV)
- The TV community service announcement was shown 851 times in mainland capital cities on Channels 7, 9 and 10 reaching a value of $2,502,698 if the ads purchased. It was also shown on regional stations: Network Ten, Southern Cross Austereo Television (SCA), Imparja, Channel Seven, Prime7, WIN, ABC TV, Sky Racing Direct and ICTV – Indigenous Community Television reaching multiple Indigenous communities nationwide
- Through a partnership with Tonic Health Media the TV ad was played to an audience of 3,278,954 December 2016 to January 2017 at 910 sites where 4,000 GPs work where there is an average of 2,372,840 patients who wait an average of 34 minutes. The value of this if purchased would have been $75,342
- Over 4,000 How you cook posters and 20,000 brochures mailed out to events in all states and territories, many held by local government authorities
See some of our media coverage:
Each year many events are held around Australia during Food Safety Week.This is some of what happened in the community:
Bega Council offered egg separators as a prize
Mackay Hospital and Health Services got media coverage
Kiama Council was in the news
WA Health put out a media release
The Australian Chicken Meat Council had some great tips
Dairy Safe Victoria had some dairy advice
Radio and TV ads
Our TV community service announcement ran from 6 November and running through to the end of January 2017.
What happened during Australian Food Safety Week 2015
The 2015 Food Safety Week, with a budget of less than $20,000, was one of the most successful ever:
- 90 organisations, including local government, schools, aged care facilities and workplaces registered events with us
- our media release generated 56 news items that reached 12,098,793 unique viewers
- more than 6,000 people completed our online food safety quiz
- our radio messages were played 6,903 times on 78 stations (20 metropolitan and 58 rural, regional and remote)
- our TV community service announcement was broadcast 329 times nationally
- an Omnipoll national survey we held in late January 2016 found that total recall of a food safety message in the media was 31% – 23% recalled messages on TV, 9% in newspapers, 6% on radio and 9% on the internet.
2016 Raw and risky foods
2011 Vulnerable populations – focusing on foods risky for the young, old, pregnant and immune compromised
2010 Myths and Mastery – debunking incorrect beliefs
2006 Food safety messages for young people leaving home
2005 Food on the move – food safety when travelling including grey nomads and food
2004 Protecting tiny tummies and sensitive systems
2003 Cooking for family and friends