Find out what happened in previous Australian Food Safety Weeks
Australian Food Safety Week 2023 Evaluation (Note: previous 2022 audience in brackets where available)
The theme for the 2023 Australian Food Safety Week, held from 11 to the 18 November 2023, was Food safety – dollars and sense. The 2023 campaign focussed on helping consumers adapt to the increasing cost of living by making savings through reducing food waste and growing their own food while ensuring the food they and their family eat remains safe.
In 2023-24 our ‘Food safety – dollars and sense media release campaign through the Australian Science Media Centre generating 552 media items and reaching:
- A print and online media audience 4.417,509 (5,598,775)
- A radio and TV audience 276,228 (7,609,335 )
While radio and TV audiences were much lower than the previous year we were competing against a considerable amount of overseas news taking up air time during what is usually a quieter news period.
Between1 November 2023 and 28 January 2024 our radio spots were broadcast nationally 44,009 (6,478) times on 289 (275) radio stations with an estimated value of $337,540 ($296,681) if purchased. Our TV spots were played nationally on SBS and metropolitan stations with an estimated minimum media value of $181,203 ($210,320) if purchased and 16473 (4,310) times on regional stations with a conservative estimated value of $47,440 if purchased as not all regional stations track audiences. This includes First Nations TV and Imparja. A First Nations campaign, designed by a First Nations presenter, played on indigenous radio and community radio stations with indigenous programming nationally.
In total this reflects a 78:1(103:1) return on investment.
Our TV CSA was also played 477,123 times in 4,000) GP Clinics and 390 pharmacies and 244 Aboriginal Medical Centres by our sponsor Tonic Health Media between 18 and 31 December 2023 reaching a captive and attentive audience of 2,816,726. This was a value of $42,171 ($158,770) if purchased.
See our sample media release
Register your AFSW23 event (whether it is large or just a morning tea at work) here
Share our Food Safety dollars and sense quiz
Download our social media tiles, email banners and posters
Please contact us info@foodsafety.asn.au if you need higher resolution versions
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Australian Food Safety Week 2023 is proudly sponsored by our members:
OnSolution – Temperature Loggers and Hand washing training
SA Health
NT Health
Safe home cooking temperatures poster
Safe home cooking temperatures download here
How to use a meat thermometer
FSC – Using-Meat-Thermometer Poster
See what happened during Australian Food Safety Week 12 – 19 November 2022
The theme was ‘Food safety – raw and risky’ covering the risk of food poisoning from raw or minimally cooked meat, poultry, fish, eggs and vegetables as well as possible parasite infections. We also celebrated our 25th anniversary of educating the Australian community in food safety.
In 2022-23 our ‘Raw and risky’ campaign generated 552 media items and reached an audience of:
- A print and online media audience 5,598,775 (2,613,674)
- A radio and TV audience 7,609,335 (1,388,800)
Note: previous 2021 audience in brackets where available and also note change in media monitoring suppliers since last year may contribute to how audience was assessed.
Between 7 November 2022 and 29 January 2023 our radio spots were broadcast nationally 6,478 (5,441) times on 275 (288) radio stations with an estimated value of $296,681 ($210,320) if purchased. Our TV spots were played 1912 (1596) times on metropolitan stations with an estimated value of $210,320 if purchased and 4,310 (1700) times on regional stations with a conservative estimated value of $47,440 if purchased as not all regional stations track audiences. This includes First Nations TV and Imparja. A First Nations campaign, designed by a First Nations presenter, played on indigenous radio nationally.
In total this reflects a 103:1 return on investment.
Our Good bugs, bad bugs video was also played in 4,000 GP Clinics and 390 pharmacies and 244 Aboriginal Medical Centres by our sponsor Tonic Health Media in December 2022 and January 2023 reaching a captive and attentive audience of over 20 million. This was a value of $158,770 if purchased.
Proudly sponsored by Fit for Food an initiative of our member ACCORD Australasia.
Thanks also to our member SA Health for sponsoring our consumer research, MediaHeads for contibuting towards the radio and TV campaign and Tonic Media Network for the GP and pharmacy campaign.
Promote your local event by using our sample media release
Share our Raw and Risky quiz
Download our social media tiles and posters and use the hashtag #AFSW25years
Please contact us for jpeg versions info@foodsafety.asn.au
Food Safety – Week 2022download pdf
Food Safety – Week 2022 Social Media Tiles_1080px x 1080px – download pdf
Food Safety – Week 2022 Social Media Tiles_650px x 150px -download pdf
Watch our TV community service announcement
Listen to our radio community service announcement
Listen to our First Nations radio community service announcement
Safe home cooking temperatures poster
Safe home cooking temperatures download here
How to use a meat thermometer
FSC – Using-Meat-Thermometer Poster
Events
AIFST presented a webinar with an expert panel
Environmental Health Australia presented a Live Chat with FSIC Board members Prof Shokoofeh Shamsi and Lydia Buchtmannn watch it here
Woolworths hosted an Australian Food Safety Week event for staff and suppliers in Sydney yesterday (and to our Board member Andrew Mathieson for running our display)
Check out some of our media coverage:
Southern Downs regional Council
See what happened in Australian Food Safety Week 2021
Australian Food Safety Week 2021 was held from 13 – 20 November 2021.The theme was ‘Food safety – be prepared’ and aimed at building resilience in the community especially after disasters by setting up a basic food safety toolbox and encouraging public engagement with food safety courses.
Our major activity is Australian Food Safety Week each November followed by a Summer campaign. In 2021 our ‘Food Safety – be prepared’ campaign reached:
- A print media audience 1,064,099
- A radio and TV audience 1,388,800
- 1,549,573 unique visitors on online media
Advertising sales rate value of this media if purchased was $1,655,463 giving a return on investment of 331:1.
Our radio spots were played nationally 5,441 times on 288 stations and our TV spots were played 1596 times on metropolitan stations and 1700 times on regional stations. Our video was also played in medical practices and pharmacies in December and January reaching an audience of over 20 million. A First Nations campaign, designed by an elder, played on indigenous radio nationally.
Our community package of info for AFSW2021 included:
- a sample media release to publicise your event
- the Australian Food Safety Week 2021 social media poster to use on social media with the hashtag #AFSW21
- our FSC-ToolboxPoster-2021
- our online quiz
- register your event
- our Be prepared qr code to use on your publications and link to more information about the food safety toolbox here
Proudly supported by our member First for Training
Download the Australian Food Safety Week 2021 social media poster
Download the Australian Food Safety Week 2021 A4 poster
Download our Food Safety Toolbox poster
Watch our TV Community Service Announcement
Listen to our Indigenous campaign with Jonzy
Listen to our radio community service announcement
What’s on during AFSW21
Check out some of our coverage
Fresh Produce Safety Centre newsletter
Woollahra Municipal Council NSW
Environmental Health Australia Live Chat 15 November
The theme for Food Safety Week this year is “Food Safety – Be Prepared” and to celebrate, EHA hosted a LiveChat event with food safety specialist presenters.
FOOD SAFETY WEEK 2021 – FOOD SAFETY – BE PREPARED – PANEL Q&A MONDAY !5 NOVEMBER 12.30pm
To celebrate the week, the Australian Institute of Food Science and Technology (AIFST) presented an interactive conversation between panelists to address the theme of being prepared, followed by questions from the audience.
Speakers
Moderator: Deon Mahoney
Panel:
Gary Kennedy
Cathy Moir
Hugh Dircks
Associate Professor Julian Cox – Director and Scientific Committee Chair, FSIC
AIFST members Free Other $25
“Food Microbiology – Be Prepared” Wednesday November 10th, 2021, 4:30 – 5:30pm (AEDT)
As part of Food Safety Week 2021, the Food Safety Information Council (FSIC), in conjunction with the Australian Institute of Food Science and Technology (AIFST) and the Australian Science Teachers Association (ASTA), presented a webinar for secondary science teachers.
The theme of Food Safety Week this year is “Food Safety – Be Prepared”. The webinar, “Food Microbiology – Be Prepared” will help prepare teachers, with an introduction to food microbiology, as well as discussing how microbes can impact food preparation in positive and negative ways. We need everyone to be prepared…
This webinar provided the viewer with content around:
- The incredible diversity of microorganisms associated with foods
- The roles microbes play in foods and their significance to humans – the good, the bad, and the ugly
- The preservation of selected foods and the positive and negative impacts of microorganisms in those foods – the fermentation of an amazing array of foods, well and less known, and what goes wrong when we don’t follow the rules of food preservation
See what happened during AFSW20
Australian Food Safety Week 2020 was held from 14 to 21 November 2020 and thanks to everyone who made it such a success. Its theme was ‘Food Safety – it’s in your hands’. We also launched our Summer campaign of TV and radio community service announcements which will run until the end of January 2021. Australian Food Safety Week 2021 will be held from 13 to 20 November 2021.
In particular we wanted to help young people better understand about food safety for both their health and for helping their future employment opportunities see our media release Aussies urged to learn about food safety- Australian Food Safety Week 14 – 21 November 2020 – food safety it’s in your hands
We would particularly like to thank our Gold Sponsors First for Training for making AFSW20 possible by funding our TV and radio announcements, videos, posters, artwork and consumer research. Also thanks to Australian Pasteurised Eggs who have made a major contribution to our indigenous campaign.
Subscribe here to our newsletter to keep up to date.
Watch our TV community service announcement running until the end of January 2021
Listen to our Indigenous campaign by Jonzy
See some of the AFSW20 media coverage
Bayside Council AFSW20
Food processing NSW Food Authority AFSW20
Bombala Times AFSW20
ABC Behind the News Food safety for kids
Fresh Produce Safety Centre AFSW20 Webinar
Whitsunday Council AFSW20
Mirage News AFSW20 Rockhampton Council
Good Food AFSW20
Food Standards News AFSW20
Environmental Health Australia AFSW20 Live chat
Channel 7 Morning Show Julian Cox (about 20 mins in) on AFSW20 food safety tips
We recognised that Australian Food Safety Week events was more of a challenge this year with possible restrictions on community events and social distancing requirements. There was still a lot the community, schools and local councils could do to publicise Australian Food Safety Week by putting up a poster in your local library, setting up a stall at your local farmers’ market (often free for community events) or sharing information in newsletters or social media #AFSW20
Our community package of info for AFSW2020 was available to download
- use this sample media release to publicise your event
- download the Food Safety Week poster and social media poster
- advertise Food Safety Week using this Food Safety Week 2020 email banner
- share our online quiz
- let us know what you are doing around Food Safety Week and we can publicize it, register your event
To get the community interested in learning more about food safety we have partnered with our member Highfield e-learning to make online food safety basic training courses affordable and available as well as meeting our long term aim of getting course material into schools. Highfield e-learning will be making a charitable donation of 10% of course sales to the Food Safety Information Council to help us keep our important work going. Find out more about their courses and enter our competition for the chance to win one of ten $50 Bunnings vouchers click here for more information.
Download AFSW2020 social media poster
Download the Food Safety Week poster
Download the Food Safety Week 2020 email banner
Food Safety Week Events
Gold Coast Public Health Unit, Gold Coast Health were at Westfield Coomera 103 Foxwell Rd, Coomera Qld 4209 during Food Safety Week, 17-20 November 2020
Environmental Health Australia had a Live chat for members on Friday 13 November featuring Lydia Buchtmann and Andrew Mathieson from our Board find out more
The Australian Institute of Food Science and Technology held a webinar on 17 November 2020 with our Board member Julian Cox speaking find out more
The National GS1 Traceability Advisory Group and Food Standards Australia New Zealand held a the live online briefing for Asia Pacific with U.S. FDA Deputy Commissioner for Food Policy & Response, Frank Yiannas. Join the conversation on the FDA’s New Era of Smarter Food Safety, the Proposed Food Traceability rule and the implications for fresh foods including seafood. Date: Friday 20 November 2020 reserve your place here
They also will be holding a free online recall bootcamp on Thursday 19 November reserve your place here
What happened during AFSW2019
Australian Food Safety Week 2019 was held from 9 to 16 November 2019 and the theme was ‘Excellent eggs – handle them safely’.
Many thanks to Australian Pasteurised Eggs our Gold Sponsors for this 2019.
During AFSW19 we released our latest consumer research which found 1 in 4 Australians eat raw eggs and 12% are doing it regularly read more …
Our new TV and radio community service announcements ran from 10 November until the end of January 2020. Our radio spots were played nationally 27,571 times on 324 markets/stations with a value of $188,320 if purchased. Our TV spots were played 412 times on metropolitan stations, 1300 in regional and 339 on Sky Racing with a value of $162,334 if purchased
Our media releases were issued through the Australian Science Media Centre:
Media coverage by Isentia:
- 382 radio items reached an audience of 1,524,700*
- 11 press items reached an audience of 170,247
- 45 TV items reached an audience of 392,000
- 23 online items reached an audience of 376,700
- Total media audience 2,110,847
- Value if purchased $702,895
*Note these numbers are under-reported as most ABC stations do not record audience ratings.
See some of the media coverage at this link
Tonic Health media video
- Our TV community service announcement was shown hourly from 9 December 2019 through 30 January 2020 in 1,747 Medical Centres where 6,988 GPs work
- Played by Tonic Health Media at no charge
- Reaching an audience of 10.8 million a month creating $59,420 media value if purchased
Post campaign evaluation by Omnipoll
- 24% Australian adults recall hearing egg safety messages over the Summer = approx. 5 million Australians
TV CSA
Radio CSA
Listen to our Indigenous CSA (thanks to Food Standards Australia NZ)
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Here are some of the events that happened:
City Of Wodonga Vic – Wodonga Waste transfer station BBQ Breakfast 8am Friday 15 November
Hawkesbury Council NSW has free handwashing stickers to hand out – pick up from their council chambers
Gold Coast Public Health Unit will have be at Robina Town Centre on Wed 13 November handing out information, fridge thermometers. Environmental Health Officers will be on site to provide food safety advice.
Georges River Council NSW “Food Fight” – 12-13 November 2019 find out more
Bayside City Council Victoria Sandringham Village Festival 2019 27 October
Nambucca Vocational College NSW are holding Food Safety Courses 16 November 2019
Burdekin Council Queensland ‘Excellent eggs – handle them safely’ 14 November 2019
Use our Sample media release to let the local media know about AFSW19 and to promote your event
Take our Egg Safety quiz and share with your friends
Print out our Excellent eggs fact sheet
Download and share our posters:
Food-Safety-2019-Excellent-Eggs-General-Egg-Safety
Food-Safety-2019-Excellent-Eggs-At-Risk-People-Egg-Safety
Food-Safety-2019-Excellent-Eggs-At-Home-Chickens-Egg-Safety
If you have any questions or need a high resolution .jpeg contact us info@foodsafety.asn.au
Watch and share our videos
Excellent eggs food safety tips
Excellent eggs – home grown eggs
Pasteurised eggs
Find out more about how eggs are pasteurised from our member Australian Pasteurised Eggs our AFSW19 Gold Sponsors
Watch their video about how eggs are pasteurised
