Australian Food Safety Week 2017 will be held from 11 to 18 November 2017. The theme will be chosen at our Planning Day in late May 2017 become a member to take part in this important decision making process.
What happened during Food Safety Week 2016
The theme for the 20th Australian Food Safety Week, held from 6 to 12 November 2016, was ‘Raw and risky’ foods following major food poisoning outbreaks in recent years linked to risky raw foods such as unpasteurized milk, raw eggs, bean/seed sprouts, frozen berries and lettuce.
Here is some of the coverage for Food Safety Week 2016:
- Media coverage from Nov 2016 to January 2017 generated 38 print media articles, 67 TV news items, and 69 radio items reaching a total audience 5,112,659 (3,189,559 print and 1,923,100 radio and TV)
- The TV community service announcement was shown 851 times in mainland capital cities on Channels 7, 9 and 10 reaching a value of $2,502,698 if the ads purchased. It was also shown on regional stations: Network Ten, Southern Cross Austereo Television (SCA), Imparja, Channel Seven, Prime7, WIN, ABC TV, Sky Racing Direct and ICTV – Indigenous Community Television reaching multiple Indigenous communities nationwide
- Through a partnership with Tonic Health Media the TV ad was played to an audience of 3,278,954 December 2016 to January 2017 at 910 sites where 4,000 GPs work where there is an average of 2,372,840 patients who wait an average of 34 minutes. The value of this if purchased would have been $75,342
- Over 4,000 How you cook posters and 20,000 brochures mailed out to events in all states and territories, many held by local government authorities
See some of our media coverage:
Each year many events are held around Australia during Food Safety Week.This is some of what happened in the community:
Bega Council offered egg separators as a prize
Mackay Hospital and Health Services got media coverage
Kiama Council was in the news
WA Health put out a media release
The Australian Chicken Meat Council had some great tips
Dairy Safe Victoria had some dairy advice
Radio and TV ads
Our TV community service announcement ran from 6 November and running through to the end of January 2017.
Material for your event
You’ve told us you wanted new material to hand out during your Food Safety Week events and here they are ready to download and print out to A4 size. Please email us at email@example.com if you have problems downloading or printing and we’ll email you copies.
Handwashing poster for adults
Handwashing poster for kids
Temperature Danger Zone poster
You can also arrange to have them professionally printed yourself locally as a poster or fridge magnet – contact us at firstname.lastname@example.org if you’d like a higher resolution copy of the artwork.
Aged care brochure
Thanks to our member Cater Care you can also order free copies of Food Safety Tips when taking food to an elderly friend or relative in aged care details about how to order them here
Thanks to everyone who has ordered or posters, brochures and fridge thermometers – we’ve mailed out 4,000 posters, 16,000 brochures and over 500 fridge thermometers to events around the country. The Food Safety Week mail out has now closed but let us know if you would like boxes of posters/brochures for the cost of postage or fridge thermometers for $3.30 each + postage for other events.
We are concerned that this year’s activities will be severely curtailed as we still haven’t had our long term Federal Government restored after it was suddenly withdrawn 2 years ago. Help us make sure that the 20th Australian Food Safety Week won’t be the last by sponsoring our important work, particularly to fund our research, radio and TV announcements and media release distribution – see our Sponsorship guide. You can contact us on 0407 626 688 or emailing email@example.com
Join us to help reduce the amount of food poisoning in Australia – find out about how to become a member.
We are a health promotion charity solely funded by donations and need your help – find out how!
What happened during Australian Food Safety Week 2015
The 2015 Food Safety Week, with a budget of less than $20,000, was one of the most successful ever:
- 90 organisations, including local government, schools, aged care facilities and workplaces registered events with us
- our media release generated 56 news items that reached 12,098,793 unique viewers
- more than 6,000 people completed our online food safety quiz
- our radio messages were played 6,903 times on 78 stations (20 metropolitan and 58 rural, regional and remote)
- our TV community service announcement was broadcast 329 times nationally
- an Omnipoll national survey we held in late January 2016 found that total recall of a food safety message in the media was 31% – 23% recalled messages on TV, 9% in newspapers, 6% on radio and 9% on the internet.